WeTales
How we use what you add
Last verified: October 2, 2026
When you add a memory, WeTales does some of the organising for you — suggesting a caption, working out roughly when and where something happened, finding the moments in a long video. This page says exactly what that involves for each kind of memory, and what is kept afterwards.
Anything worked out this way is shown as an estimate or a suggestion, and you can change it. Nothing here decides who can see a memory — that is always your choice.
Photos
We look at each photo to suggest a caption and description, estimate when and where it was taken, and place it in the right chapter of the story.
Kept with the photo.
We also scan each photo for objects and scenery, for any writing visible in it, and for well-known landmarks, to help date and place the memory.
Kept with the photo.
We combine the estimates above across a story — for example, working back from someone's apparent age in photos we can date — to narrow down when and where memories happened.
Kept with the story.
Videos
We watch each video and listen to it, to suggest a caption and description, estimate when and where it was taken, and propose the moments most worth including.
Kept with the video.
We read the spoken words in a video, with a note of who is speaking, so we can suggest the moments worth including.
Kept with the video, for as long as the memorial is kept.
We combine the estimates above across a story — for example, working back from someone's apparent age in photos we can date — to narrow down when and where memories happened.
Kept with the story.
Voice recordings
We listen to a voice recording to suggest a one-line description of who is speaking and what it is about. The words themselves are not written down or kept.
Only the description is kept — not the words that were spoken.
Written memories
Written memories are not read by any automated process.
What we never do
- Recognising or matching faces between photos, or creating any face-geometry record
- Identifying anyone by their voice
- Creating a synthetic or cloned voice
- Creating a digital replica, avatar or generated likeness of anyone
- Conversational memorial agents
- Using anything a family shares to train or improve a general-purpose system
Who else is involved
Some of the work above is done by service providers rather than on our own computers. Every one of them, and what each handles, is listed on the sub-processor register. None of them is permitted to use what a family shares to train or improve anything of their own.
How long memories are kept, and how to ask for a copy or a deletion, is in the privacy policy.